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EcoTrack Project

UI/UX Business Analysis Prototyping
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Introduction

As part of Industry experience unit at Monash University, our team was given the profound task of addressing Victorians' high carbon emissions through energy consumption. Our objective was to design an app that would educate and encourage sustainable energy usage to align with Australia's renewable energy goals for 2030.


Problem Statement

The 2005 report by EPA Victoria revealed a crucial gap in the understanding of carbon emissions among Australians. Our project aimed to design a system that would motivate Victorians to make informed and sustainable energy choices, ultimately reducing their carbon footprint.


My Role: Business Analyst & UI/UX Designer

In this project, I took on the role of a Business Analyst. My significant contribution was in the design process, where I created a high-fidelity Figma prototype that provided a comprehensive visualization of the app's user experience, focusing on the crucial features required to drive change in energy consumption behavior.


Epic and Features

The design revolved around a central epic: to equip parents with the knowledge of their carbon footprint, thus enabling them to foster a greener environment and reduce living costs. This translated into two main features:


User Journey Mapping

The user journey for the EcoTrack app is a thoughtful expedition from awareness to action. It's designed to guide parents in understanding and reducing their household's carbon emissions. Here's how we've charted the course:

User Journey Map

For each user story, I formulated detailed acceptance criteria that aligned with our design goals and user needs, ensuring functionality and usability of the app.

User Story 1

As Heidi (Role), I want to calculate my carbon footprint based on different household activities based on my family’s usage ( Action ) so that I can Identify what activities create more emissions.(Goal)

Acceptance Criteria 1

Acceptance Criteria for the User Story "Identify Carbon Footprint by Household Activities":

User Story 2

As Heidi (Role), I want to calculate my carbon footprint based on all my household activities based on my family’s usage (Action) so that I can compare my household to others in the neighborhood (Goal)

Acceptance Criteria 2

Acceptance Criteria for the User Story "Compare Carbon Footprint by Household Activities":


Prototype


Conclusion

The EcoTrack app developed stands as a testament to our team's ability to address environmental concerns through innovative UX design. This project was not only a reflection of our technical acumen but also our commitment to contributing to a sustainable future.